Pope David Ogilvy once said: "The number of people reading the title is five times the number of people reading the text, and if your title doesn't catch the eye of the audience, it's a waste of 80% of your advertising bill!" "So, what kind of title is attractive?"

Titled with a question sentence, it's a great way to grab Facebook users' attention and draw them to find answers. Statistics show that using a question sentence as a Facebook ad title can increase the number of clicks by 150 percent compared to the statement sentence, and a 175 percent increase if the question sentence also includes the keyword "you/you/you". For example, when promoting mobile games, try: Are you freting about boring commutes?

Using tough verbs can stimulate interest. Before you determine the title content, be clear about how you want users to react. The title of the command sentence tells the audience the action instructions in the most direct way, such as asking for a click, downloading it now, attending an event, watching a movie, and so on.

Many people like to describe the features of the product they promote in their Facebook headings, ignoring the benefits it can bring to their audience, who tend to value what the product brings to them rather than what the product itself does. From the audience's point of view, from the audience's needs to think. For example, when you promote app for mother and child, the title should use "One baby supplement per day" instead of "Professional child-rearing knowledge platform".

Misleading and confusing Facebook ad titles reduce clicks because few Facebook users take the time to think about what message you're trying to convey and what your product is. The human brain is inert, the simpler and more familiar the information, the faster it can be noticed and recognized. Therefore, the title must be concise and make it clear at a glance what you want to say.

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